The "White Sales" Time of the Year!
- bhiwebsite2023
- 3 days ago
- 2 min read

Phew! We made it through the holidays and are getting back into our grooves in the New Year. It’s the time of year when it’s cold, it’s gray, it’s snowy. We want to stay indoors, rest and be cozy. This makes for perfect timing for January’s White Sales!
What’s a White Sale you say? A "White Sale" is a retail tradition, historically held in January, featuring deep discounts on bedding, towels, and other linens, named because items were originally sold in white due to limited dye options. Today, these sales cover all colors and extend to other home textiles and sometimes furniture, serving as a post-holiday inventory clear-out and a chance to refresh homes. Deals often peak around the Martin Luther King Jr. holiday.
This tradition even has some fun local history to it, right in Philadelphia! In 1878, John Wanamaker of Philadelphia department store fame decreed January to be the time for a "White sale". Bed linens, which were available in white only, were sold at a discount. This was done to increase sales for these items at a time of the year when sales were normally slow. Over time, sales expanded to include colored linens, towels, comforters, and other home goods as retailers cleared post-holiday stock.
So why shop during these January sales? A fresh start in your home aligns with the renewal that the New Year brings. And, when thinking of the need to invest in quality items such as bedding, linens, furniture, this is the best time of year to grab the best and deepest discounts on these particular home goods. You get the luxury of high caliber textiles at a fraction of the usual cost.
For years, Bella Home Interiors has provided custom bedding, pillows, cushions and bed scarfs as well as offers two lines of Semi-Custom Quality bedding from Eastern Accents and Orchids Lux.
Eastern Accents is a Chicago-based, family-owned company specializing in American-made luxury home textiles, known for trendsetting designs, fine fabrics, and high-quality craftsmanship. They offer custom options and a range of products from classic to modern styles, all produced in their Chicago facility. Orchids Lux Home is known for its timeless designs, natural materials (like cotton, linen, and Lyocell), and easy-care, machine-washable products, offering quilts, sheets, duvets, and handcrafted furniture with artisanal details like embroidery and appliqué, focusing on comfort, sophistication, and sustainability for an effortless, elevated home experience.
BHI is able to provide full service custom pieces, where you get to be hands-on with every part of the designing and selection process. Custom duvets are especially cost effective as they are designed to be multi-seasonal. You can choose your fabric for the colder months on one side and your fabric for the warmer months on the reverse side for both comforters and duvets. We can mix custom pieces with ready made products for a full custom look without the full custom price tag, so that clients are able to have the best of both worlds!
Are you ready to elevate your home and your comfort this year? Schedule your consultation and align your home with the New Year!




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